Made for Indian skin tones, first

Stop carrying three products for your lips.

Meet Rush, our 2-in-1 velvet lipstick. A lip liner and a matte liquid lipstick, in one easy stick for your bag.

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Rush · Obsessed 001

The TML signature

Try it on your tone.

Five tones, one shade. Draw a stroke to see how it sits on your skin before you commit.

Obsessed 001

Drag across the panel

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The idea

Your liner, your lipstick, your touch-up. We made them one.

For women who go from desk to dinner without a makeup bag. Line, fill, and you're done.

Lip liner+Lipstick+Touch-up kit=One Rush

Rush · Coming soon

Product photo placeholder: Rush on a lit surface

Coming soon

Rush 2-in-1 Velvet Lipstick

A creamy lip liner and a matte liquid lipstick in one slim stick, matched shade for shade, with a soft-velvet finish made to keep up with your whole day.

Shade: Obsessed001 A deep, rich maroon. Our launch shade.

Line and define

A lip liner, matched to each shade, for a crisp edge.

ii.

Fill with velvet

A matte liquid lipstick with a smooth, soft-velvet finish.

2 gvelvet lipstick

0.2 glip liner

1 stickin your bag

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2-in-1

Lip liner and velvet lipstick in one stick.

Smooth velvet finish

Soft matte that feels light, never dry.

Long wear

Made to last from your first meeting to your last plan.

For every mood

From soft nudes to deep maroon, a shade for every day.

The shades

Find your shade.

Curated for Indian skin tones first, from soft nudes to deep wines. Every lipstick comes with its own matching liner. Tap a shade to see it on the tube.

Swatch colours on screen are indicative and will vary a little by screen.

More colour.
More love.

Our story

Modern Indian beauty, for real, radiant you.

toooMuchLove started in Udaipur in 2025 with one small frustration: a handbag full of lip products, and still never the right one.

So we built the lip brand we wanted. Shades chosen for Indian skin first, a formula that keeps up with a full day, and one stick that does the work of three. No borrowed beauty ideals and no fuss, just colour that feels like you.

iWarm, never saccharine
iiConfident, never boastful
iiiModern Indian
ivGenerous, never too much

Our promise

Thoughtfully made, honestly priced.

Every shade is chosen for Indian skin tones first, every ingredient is listed on the box, and the price is fair for what's inside.

Thoughtfully made

Shades chosen for Indian skin tones first, from soft nudes to deep wines.

Honest on the box

Every ingredient is listed on the box. No small print, no guessing.

Fair for what's inside

A price that respects you and the product.

Be the first to know.

Rush is almost here. Follow along on Instagram for first looks, shade stories and launch day, or write to us. We read every message.

Instagram@tooomuchlove Emailadmin@tooomuchlove.com